Being a craftsman
"A man who works with his hands is a worker; a man works with his hands and his brain is a craftsman; but a man who works with his hands, his brain and his heart is an artist. "
San Francesco d’Assisi
As in all the things created by human dexterity, there is a silent soul that will never be able to speak, but that is there, under our eyes and that is hidden among all the pieces that make up our AV 900
The thought of St. Francis is as simple as his Canticle, but expresses a concept that we believe to be real: without the heart, every object is devoid of soul.
It matters little that this heart is not in the object directly. We change the perspective and move towards the artisan who, with his hands soiled with glue and strongly hardened by the manual skills of sewing and assembling, creates much more than a lining on a form. He creates an object that can be called filial that will never be identical to another one .
As the children are in reality different from the other, even our shoes are different, expressing at best the ability, the dexterity, the experience that is summarized, precious, in the product that will be inside a box. Open it and feel no smell of glue, but a triumph of natural perfumes deriving from leather and leather, not only gives you emotion. Give the soul of the artisan that will always remain hidden, but that will appreciate in the natural aging of the leather and in the possible expectation that it will be possible for a few weeks.